In a medium saucepan, combine the chopped strawberries, granulated sugar, cornstarch, and lemon juice. Cook over medium heat, stirring frequently, until the mixture thickens and bubbles, about 8 to 10 minutes. The consistency should be like a thick jam. Remove from heat and let it cool completely.

In a large bowl or the bowl of a stand mixer, combine the warm milk and yeast. Let it sit for about 5 minutes until the yeast is foamy. This shows the yeast is active and ready to go.

Add the sugar, eggs, and melted butter to the yeast mixture. Whisk everything together until well combined.

Add the flour and salt to the wet ingredients. If using a stand mixer, use the dough hook attachment and mix on low speed until a soft dough forms. Increase the speed to medium and knead for 5 to 7 minutes, or until the dough is smooth and elastic. If kneading by hand, turn the dough out onto a floured surface and knead for about 10 minutes.

Place the dough in a lightly oiled bowl and cover it with a clean kitchen towel. Let it rise in a warm, draft free place for about 1 to 1.5 hours, or until it has doubled in size.

Once the dough has risen, gently punch it down. On a lightly floured surface, roll the dough out into a large rectangle, about 12x18 inches.

Spread the softened butter evenly over the dough. Sprinkle the brown sugar and cinnamon over the butter. Finally, spread the cooled strawberry filling evenly over the top.

Starting from one of the long edges, roll the dough up tightly into a log. Use a sharp knife or unflavored dental floss to cut the log into 12 equal sized rolls.

Place the rolls cut side up in a greased 9x13 inch baking pan. Cover the pan and let the rolls rise again for another 30 to 45 minutes until they look puffy. While they rise, preheat your oven to 375°F (190°C).

Bake for 20 to 25 minutes, or until the rolls are golden brown and cooked through. Let them cool in the pan for about 10 minutes before frosting.

To make the frosting, beat the softened cream cheese and butter together until smooth. Add the powdered sugar, vanilla extract, and 2 tablespoons of milk. Beat until creamy and smooth. If the frosting is too thick, add another tablespoon of milk until it reaches your desired consistency.

Spread the cream cheese frosting generously over the warm rolls. Serve immediately and enjoy!